Timbaland is pushing back against criticism following the launch of his first AI-generated artist, TaTa, which has stirred heated debate across the music industry and social media.

In an Instagram post shared Friday (June 6), the legendary producer addressed the backlash, stating, “I know I’m trolling, but let’s have a real conversation. I love my independent artists. This doesn’t mean I’m not working with real artists anymore.”

Timbaland emphasized that the introduction of AI into his creative process isn't about replacing human talent but expanding creative possibilities. “This just means more creativity for creators,” he explained. “Y’all looking at it wrong.”

To support his point, he posted a video featuring music executive Ray Daniels, who defended the use of AI in entertainment. In the clip, Daniels compared AI-generated music personas to iconic fictional characters like Mickey Mouse and Donald Duck, arguing that society has long accepted animated figures as cultural icons—implying that AI artists are a natural evolution.

Still, not everyone is convinced. British DJ and producer Shy FX was among many critics who slammed the move, accusing Timbaland of undermining real musicians already struggling to gain visibility in an oversaturated market.

“You showed your colors when you attempted to make a song using Biggie’s AI-generated voice,” Shy FX wrote. “You made it even clearer by partnering with Suno, whose founder has been very vocal about wanting to replace musicians, not support them. And now this? This isn’t disruption. It’s a cash-in.”

As the music world grapples with rapidly advancing AI tools, Timbaland’s latest venture has reignited a growing conversation around the future of artistry in the digital age.

Source: Instagram